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Site Speed Tips and Tricks

by: Elizabeth White  /  July 11, 2013

Website functionality and website performance go hand-in-hand. If you've noticed a slight lag in your site's load time, maybe it's time to make some adjustments.

There are a few steps to ensure your site visitors are getting the optimal experience and are more likely to become return users of your site.

One major cause of slower site speeds is HTTP demands. The more HTTP requests that are made, the more information is being requested from the server. What this means for a site owner is: more requests equals slower rates at which elements of their site will load, causing slower overall website load time.

Even a slight delay in load time can have costly effects on a site's performance. This slow rate puts a site at risk of appearing low quality and being skipped over by users and potential customers. Nobody wants to lose traffic to their site, especially if it is because of something that could be easily fixed.

A couple of easy optimizations to your site's content can be made through edits to your images. Crop your images. If you don't need all the background, why slow down your site to show it. Simply cropping excess space from your images will increase site speed without lowering the quality of your content. Another option for image manipulation is lowering the resolution of site images. Lower a high resolution down to 72 dpi.

Another option to enhance your site's speed is eliminating unnecessary programs on your site. Some Plugins and Addons are crucial to the functionality of your site, but then there are those that a place can survive without. Some plugins can add vital functions to software that are essential features of your site, like displaying media and filtering spam, whereas some plugins are purely cosmetic. And although they do make your site stand out, they are slowing your site down more than anything.

Whether or not to "pull the plug" on these nonessential plugins or addons is a personal call for each site owner. They have to decide whether they would instead optimize their site to serve users quickly or have a plugin that changes pictures to mythical creatures.

Take a good, long look at your page. Evaluate every feature you have and ask yourself if it is crucial to the success of your site.

Another element of a site every builder is interested in is tracking codes. They want to see how their site is performing, and understandably so. Of course, it is essential to have some analytics for your site. Still, it is also important to remember that with every service you have locked into your site for monitoring, it takes that much longer to send and receive information about your site's traffic back to the system, potentially causing a delay in your site renderings.

A helpful suggestion would be to limit the number of scripts and codes on your site and insert any scripts and tracker codes at the bottom of the page. Your page content is loaded and viewable for the visitor while these other elements are still loading.

And finally, one of the most crucial pieces in optimizing a site for speed is obtaining enough bandwidth for your site's peak performance. Site builders can fine-tune their site's content all they want, but their efforts are wasted if they don't have enough bandwidth. The amount of data transferred from a site to its server is a massive factor in its load time. A good idea would be to find a hosting service that will offer unlimited bandwidth or one with easily upgradable services.

Optimizing your site or future site doesn't have to be complicated, and it can pay off in the long run. High-functionality and high traffic at high speed; Get started optimizing today and take your site to its peak performance!

Written by Elizabeth White  /  July 11, 2013